Despite the economic and environmental opportunities presented by the circular economy, less than 9% of the global economy is currently circular. Research, advocacy and policy work is gaining momentum — but progress is slow. Cities are complex, and there's often little short-term incentive for governments and big business to make change in the diverse ecosystems that exist in Asia.
Leverage the unique context of Asian cities, towns and communities.
Work in smaller urban environments where there is often less complexity and more flexibility for innovation.
Use a ground-up approach to show the viability of circular systems and highlight opportunities to scale up these solutions.
With this 3-tiered approach, we aim to demonstrate the connection between circularity and positive economic, environmental and social outcomes — resulting in improved quality of life within cities.