Our Approach
Despite the economic, social and environmental opportunities presented by the circular economy, less than 9% of the global economy is currently circular. Research, advocacy and policy work is gaining momentum — but progress is slow. Cities are complex, and there's often little short-term incentive for governments and big business to make change in the diverse ecosystems that exist in Asia.
Our Solution
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Leverage the unique context of Asian cities, towns and communities.
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Work in smaller urban environments where there is often less complexity and more flexibility for innovation.
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Use a ground-up approach to show the viability of circular systems and highlight opportunities to scale up these solutions.
With this 3-tiered approach, we aim to demonstrate the connection between circularity and positive economic, environmental and social outcomes — resulting in improved quality of life within cities.